1xBet Announces Sunrisers Eastern Cape Sponsorship

1xBet announced a sponsorship agreement with Sunrisers Eastern Cape for the SA20 season. A release published on 7 January 2026 covered the deal. The announced season window was 26 December 2025 to 25 January 2026.

The team is based in Gqeberha. Sun Group founded it. At the time of the announcement, it had won the first two SA20 seasons. It finished second in the third.

What the Deal Covered

The deal announced the 1xBet logo on the front of match and training jerseys. The brand was also set to appear on stadium ads and team bench seats. It was set to feature in TV broadcasts during matches and on partner social media.

The company planned player Meet & Greet events and signed-merchandise giveaways for fans. It said it would post announcements on its social media accounts.

K. Shanmugam, the team's CEO, called 1xBet its official partner. He said the team was aiming high for the new season.