1xBet advisor Simon Westbury explains brand trust at SBC Summit

Simon Westbury spoke as a 1xBet strategic advisor in a Yogonet interview published on 26 September 2025. The interview covered his appearance at SBC Summit in Lisbon and what was said there.

Research with SBC

Westbury talked about the Western Europe Player Protection Report, put together with SBC. He said 1xBet chose what the research would cover. He said SBC then carried out the research on its own.

Partnerships and meetings

At the summit, he said, a three-year renewal of the Paris Saint-Germain partnership was announced. He said meeting people face to face matters for ties the company already has. He said it also helps make new contacts.

Westbury also talked about moving from earlier B2B work to advising on the consumer side. He said the role involves having a say in marketing, partnerships and regulation. He said the company was saying more about its work through research and sports partnerships. He said trying new things means taking careful risks. He said it also means using technology in a responsible way.