1xBet and Barça: Deal Renewed to 2029

FC Barcelona confirmed a five-season renewal with 1xBet.

The club announced on 1 July 2024 that the deal runs through June 2029.

The club kept both titles: Global Partner and Official Betting Partner. The club said the deal covers digital ads abroad. Content rights reach men’s, women’s and indoor sports team players.

What the 1xBet Deal Added

The club called Barça Legends access a new part of the renewal.

The Barça Legends Programme

FC Barcelona created the programme in 2016.

It involves former Barça players.

The club says the programme spreads its name and values around the world.

The club set up FCB Legends with the Barça Players Group. The launch took place at Camp Nou. Former players serve as club ambassadors and representatives. Jordi Cardoner and Players Group president Ramon Alfonseda took part. Juliano Belletti and José Mari Bakero joined them.

Formats include football matches and games with former players. The programme also offers coaching, talks and promo events.

Earlier 1xBet Deal and Dates

The first deal began in 2019. It ran out on 30 June 2024.

Juli Guiu, marketing vice-president, spoke for Barça. Alex Sommers spoke for 1xBet.