1xBet Campeonato Paulista Sponsorship for 2022: Archive Report

In late January 2022, 1xBet announced a betting sponsorship of the Campeonato Paulista. The competition is São Paulo's state football championship. The company said the deal covered the 2022 season. It said that season began on 23 January 2022. The company listed advertising rights and free-bet promotions tied to league matches. That season is over, so the deal and its promotions belong to a past period.

What the 1xBet Deal Covered

The release called it an exclusive betting sponsorship. It said the deal applied to the 2022 Campeonato Paulista season. The company gave no signing date. The 23 January date is the season start, not a contract date.

1xBet Advertising Rights in the Package

The company said the deal included static boards during matches and LED boards. It also listed tournament social networks. These placements reach stadium crowds and broadcast viewers.

Promotions and the Competition Context

The release announced free-bet promotions linked to league matches. The 2022 season has ended, so those offers have ended too. Alex Sommers, speaking in the release, named Corinthians, São Paulo, Palmeiras and Santos.

The report was published on 28 January 2022, five days after the stated season start.