1xBet news: ATP Challenger deal covers 36 events

1xBet became an official betting partner of the ATP Challenger Tour, a report said on 8 October 2025. The deal covered 36 events. It did not cover the whole ATP Tour.

Regions, Nations and Marketing Rights

The events were in Europe, Asia, North America and South America. The named countries included Brazil, Chile, Ecuador, Peru, the USA, Italy and France.

The deal let 1xBet use ATP Challenger Tour marks for marketing. It also included branding on tournament courts, the report said.

Reaction From Both Sides

A 1xBet spokesperson called the deal a milestone that opened new ways to show its brand.

An ATP Tour representative said the tour was proud to work with 1xBet.