1xBet Wins at the SBC Awards 2021
On 14 December 2021, 1xBet won the Sponsorship of the Year award at the SBC Awards. SBC's results name Evolution London as the venue. SBC's results and a 1xBet release came out on 23 December 2021. Focus Gaming News ran the release.
The 2021 SBC Ceremony
In July 2021, SBC announced its eighth awards night. The programme opened 43 categories. These were for operators, affiliates and suppliers. Any firm in a betting or online-casino market could enter. Nominations closed on 10 September 2021.
Kirsty Gallacher and Marcel Desailly hosted the ceremony. SBC reported 34 winning companies. SBC managing director Andrew McCarron said independent panels chose them.
1xBet on Its Sponsorship Work
The 1xBet release said the prize honoured its sponsorship work. It named Barcelona, Lyon, Serie A, CAF, ESL and WePlay as past partners. Those are its claims about old deals.
The 1xBet release also listed earlier SBC wins. These were Sports Betting Innovation, Affiliate Product Innovation and Esports Operator. The release said 1xBet had six more 2021 nominations.
Guest and Jury Figures
The 1xBet release put guest numbers above 800. It also said a jury of more than 100 experts voted. Both figures come from that release alone.
The organiser's July plan expected 800 guests. That figure was a plan, not a full count.