1xBet reports SBC Marketing Campaign of the Year award

1xBet said it won Marketing Campaign of the Year at the SBC Awards Europe 2025. A company release dated 25 September 2025 reported the result.

The release placed the ceremony on 18 September at MEO Arena in Lisbon. Simon Westbury accepted the trophy as a 1xBet strategic advisor.

Sports ties behind the campaign

The release linked the winning campaign to the brand’s partnership with FIBA and major basketball tournaments. Westbury said sports alliances formed part of the company’s approach to audience trust and sport development.

The company also listed earlier 2025 awards:

• Best Sportsbook Operator at SiGMA Americas
• Mobile Sports Product of the Year at IGA
• Best on Mobile at SiGMA Africa
• Best Crypto Operator at SiGMA Eurasia