1xBet Extends PSG Deal for Three Seasons
In September 2025, 1xBet announced a three-season PSG deal. Focus Gaming News reported it on 18 September 2025. iGamingNews ran the story on 19 September 2025. The company kept the title Official Betting Partner. Its rights include LED boards seen abroad and 3D carpet ads.
The agency Lines dates its film project to September 2025. Its project page says the three-season deal runs through 2028. It also lists creative, production and post-production work on the launch video.
What the 1xBet deal includes
Joint content was planned for PSG social networks and digital platforms. Activities involving club legends were also part of the stated plan.
PSG's chief revenue officer, Richard Heaselgrave, spoke about the extension. A 1xBet spokesperson called the deal strategically important. These are company claims from September 2025, not proof of customer growth.
The Sakho film in the 1xBet campaign
Mamadou Sakho was the main figure in the renewal film, Lines says. The idea echoed his farewell words at Parc des Princes before his 2013 exit: The story isn’t over.
How the 2022 1xBet deal differed
The first deal was announced in August 2022. Yogonet reported on 4 August 2022 that it covered Africa and Asia. That report described a three-season term and the men's team.
The release at the time envisaged expansion to additional regions in later seasons.
PSG's chief partnership officer, Marc Armstrong, spoke about the original deal. In 2022, 1xBet was a regional partner. The 2025 notice uses broader terms but lists no territories.