Liverpool Made 1xBet Its Global Betting Partner in 2019

A report on 10 July 2019 said Liverpool and 1xBet had agreed a multi-year sponsorship.

Official Global Betting Partner

The announced role was Official Global Betting Partner. The plan included branding on surfaces inside Anfield.

The operator was to gain access to first-team players and club legends. They would take part in fan activities. The announcement planned exclusive betting offers for fans.

Comments at the Time

Billy Hogan spoke as Liverpool managing director and chief commercial officer. He looked ahead to the 2019/20 season.

Alex Sommers spoke as 1xBet spokesman. He described the aim of bringing fans closer to sporting events. The report mentioned the previous week's Barcelona agreement as context.