1xBet explains its event planning in MAC interview

A September 25, 2026 article carried the MAC Yerevan team's interview with 1xBet. It looked at the work behind the company's conference presence.

How 1xBet plans an exhibition

1xBet said it starts planning four to six months before an exhibition. Booth, sponsorship, merchandise and side events all fall in that window.

Partner outreach and meeting bookings begin later. The company said it starts them three to four weeks before the event.

1xBet treated the booth as a temporary headquarters. Managers and product specialists could join partner talks there.

The company described team working time as a major cost. It counts that time alongside production invoices.

What the company counts as success

Filling more than 90 percent of planned meeting slots was an early benchmark for 1xBet. The company said this was not the full measure of success.

It described reviewing test launches after 30–60 days. It said wider outcomes take three to six months to assess, and sometimes up to a year.

Party and merchandise examples

The interview covered a 1990s-themed MAC Yerevan party. A Rolex Datejust 41 giveaway featured as an example of informal partner networking.

1xBet also described regional merchandise themes. These included beach-inspired items for São Paulo and Malta, streetwear for Tbilisi and premium accessories for London.