1xBet Regional Partnership with LOSC Lille, 2022–2025

LOSC Lille set out a three-year regional deal with 1xBet for 2022 to 2025. The club named two official regions. They were the Middle East and North Africa, plus Sub-Saharan Africa. LOSC listed the rights on its own site. The company release ran on Focus Gaming News on 25 August 2022.

The deal went past plain brand visibility. It covered digital activations before LOSC matches in those regions. The company release also named promotional rights to the club logo and group player images. That release said social networks would cover the tie-up too. The sources give plans, not results.

How the 1xBet deal used match-day advertising

The club set seven LOSC matches each season for ad overlay exposure. LED overlay tech let adverts change by broadcast area. The Stade Pierre Mauroy was one venue named for this LED visibility.

The dates do not line up. The LOSC page shows a 19 August 2021 stamp, but its text gives a 2022–2025 term. The Focus release is dated 25 August 2022. No source gives a signing date. The stated term has now ended.