1xBet names Liberian artist Cralorboi CIC as ambassador
A story on 22 December 2023 said the Liberian musician Cralorboi CIC had become a brand ambassador for 1xBet. The story named him as Maurice Tosh Gayflor. At the time, it said, he owned Cralorboi Clothing and had put money into Muscat FC.
A person speaking for 1xBet said both sides liked sport and wanted to help it grow in Liberia. Cralorboi CIC welcomed the work. He said it could draw attention to local sport.
What the two sides planned to do
The plan was to make social media posts together and run contests and offers for his fans. The story tied the deal to sport and music in Liberia.