1xBet details McGregor Garcia-Benn campaign

A 23 September 2026 company report described a 1xBet campaign using Conor McGregor’s Instagram around the Garcia–Conor Benn fight. The campaign was advertised for 1–12 September 2026. Results were announced 14–21 September.
The report said on 22 September that 1,000 free bets of 100 US dollars each had been awarded. It claimed a total of 100,000 US dollars.
Qualifying terms
The terms required a bet of at least 10 US dollars on Garcia versus Conor Benn, at odds of at least 1.6. Participants also had to place a bet-slip number in a comment under the Instagram giveaway post.
The first 1,000 qualifying participants were eligible. The stated mechanism was not a random draw.
The campaign used McGregor’s social audience to connect the bout with 1xBet promotional content.