1xBet and the European Cricket Network: The 2025 Exclusive Partner Deal

1xBet Named Exclusive Betting Partner of the ECN

In April 2025, the ECN named 1xBet its exclusive betting partner. A broker post ran on 3 April 2025. A news report came on 9 April 2025. Sports Media Gaming said it brokered the deal.

The release named two ECN properties in the package. Those are the European Cricket Series and the European Cricket Championships. It also promised 1xBet branding on TV graphics. That branding would span over one thousand matches. The release used the words "initial term." It gave no end date.

The release said the ECN had over thirty member federations. Its chief executive, Roger Feiner, gave a comment. Mark Wilson spoke for 1xBet.

What the 1xBet–ECN Deal Covered

Sports Media Gaming listed more ECN properties in its own post. It named the European Cricket League, European Cricket International and ECC Women. It also named the Series and Championships. The broker said the ECN began in 2018. It said the body focuses on European cricket broadcasts.