1xBet's 2022 Brazilian Football Tournament Partnerships
In January 2022, 1xBet said it would partner with thirteen Brazilian football tournaments that year. Focus Gaming News published the company's release on 25 January 2022. That report is the original Focus Gaming News report. The release named the events and the rights. It did not give a signing day. So the publication date is the only firm date for the announcement.
Which Brazilian events 1xBet listed
| Group | Competitions |
|---|---|
| National | Brasileiro Série C, Série D, Supercopa do Brasil, Copa Verde |
| State | Mineiro, Gaúcho, Catarinense, Baiano, Goiano |
| State (continued) | Alagoano, Paraense, Cearense, Paranaense |
That makes four national events and nine state events.
What rights 1xBet got in the 2022 football deals
The deal included static-board ads at matches, the release said. 1xBet also said it held naming rights for some events.
Naming rights were announced for Brasileiro Série C, Série D, Baiano, Goiano and Cearense. The other eight competitions were covered by the wider partnership package.
Dated context for the 1xBet Latin America push
The release looked back at 2021. It said the company ran branding at Brazilian Série A games and at Chilean championship games. Alex Sommers spoke about the firm's growth in Latin America.
These are company claims from the January 2022 release, not outside findings. The deals were called season-long for 2022. That does not mean any deal is still active today.